The London Edition
The London EDITION blends ground breaking innovation, great design, outstanding dining and entertainment with personal, friendly, modern service. Located in Fitzrovia on the edge of London’s Soho neighbourhood, this luxury boutique hotel preserves the finest aspects of an iconic landmark building, but reinvents the spaces within to create a dynamic fusion of old and new, past and present.
The five – star design hotel has 173 unique guest rooms and suites with oak floors and wood-panelled walls in either dark walnut or light oak creating an intimate, cabin-like feel akin to that of a private yacht. Evocative photography by Hendrik Kerstens in each room is a subtle nod to the notable art collection throughout the iconic London structure.
Under the culinary genius of Michelin-starred UK chef Jason Atherton, dining at The London EDITION embodies Schrager’s ‘new kind of gathering place’, offering seasonal, contemporary British cuisine at Berners Tavern and bespoke specialty cocktails in the Lobby and Punch Room bars.
Cosy, sophisticated and flooded with natural light, stylish and modern rooms exude a yacht cabin-like feel with oak floors and light or dark walnut wood panelling, a desk and table cantilevered off the walls, luxurious linens, a tufted George Smith lounge chair and Hendrik Kerstens photograph set in a gold-leaf baroque frame.
Suites featuring a spacious living area with a George Smith sofa, lofts and hotel suites set a new standard for luxury hotels in London. Select rooms, including the Penthouse suite, offer oversized terraces with fantastic city views, lounge chairs and cast-iron bistro tables.
Soho’s Berners Tavern
Embodying Ian Schrager’s ‘new kind of gathering place’, Soho’s Berners Tavern is among the most sought-after restaurant reservations in London. Under the direction of Michelin-starred Executive Chef Jason Atherton, this all-day dining destination offers seasonal, contemporary British cuisine in an inviting space that highlights its historic charm.
Nestled at the back of the hotel is the reservations only bar, Punch Room, a fumed-oak panelled den inspired by the comfort of manor house libraries and nineteenth-century London’s private clubs, yet a modern reincarnation. As the name suggests, the craft cocktail focus is the Punch Bowl. For a single person or a group punch bowl, guests can order one of ten carefully crafted specialty punches including the gin infused EDITION Punch with jasmine tea and oak moss. Carefully curated music from vintage soul, Ragtime, and Doo-wop to Ska and Blues as well as impromptu musical performances complete the experience.
“Scandal Water” was the 19th Century slang for tea and became the thing to do amongst the upper echelons of London Society, for whom work was unthinkable and consequently boredom was a very real issue. The empty hours of the afternoon, between the memory of lunch and the anticipation of dinner, became the perfect time to revive the spirits with a cup of afternoon tea and engage in the real focus of the afternoon. In celebration of this tradition, Henrietta Lovell, founder of the acclaimed Rare Tea Co. and Phil Carmichael, Executive Chef at Berners Tavern, have created five carefully chosen pairings – Five teas and five food pairings, each designed to perfectly complement one another; including an “iced Gem” Shortbread biscuit with butter Cream or miso cured Salmon with Caviar and more.
Eclectic art and iconic British and European design elements intertwine at the Lobby Bar. Conceived for both work and play, twist on this traditional space offers complimentary Wi-Fi, a black-walnut communal table and Apple desktop computers, as well as intimate seating areas with tufted sofas and a snooker table. A stainless-steel orb, designed by Ingo Maurer, allows a discreet glimpse of all the action. The cocktails at West End, London bar, from the signature Clearer Colada to the Rums ‘n’ Roses, were conceived by the talented Davide Segat.
Nestled between high-end Marylebone, the energy of Soho and the grandeur of Bloomsbury, Fitzrovia is a perfect fusion of neighbourhoods, home to many creative locals offering small authentic English pubs and many eclectic restaurants. Wide streets lined with tall buildings in Victorian brick mingle with cosy side alleys, with a variety of architectural styles from the eighteenth century to the present day. The hotel is within walking distance of the main shopping areas of Oxford Street, Regent Street, Bond Street and the night life of Covent Garden and the West End.